Technology is transforming real estate from a slow-moving, relationship-driven industry into a data-centric, efficiency-focused sector. These changes create winners and losers among property types.
Smart Building Premium
Properties with smart HVAC, lighting, and security systems command 7-12% rent premiums. Energy efficiency certifications (LEED, Energy Star) increase values 10-15%. Tenant demand for technology-enabled buildings accelerating.
Digital Leasing Platforms
Virtual tours and digital applications reduce leasing time 40%. Self-guided showing technology enables 24/7 property access. Reduces leasing costs while improving prospect conversion rates.
Investment Implications
Budget capital improvements for technology infrastructure. Older buildings without technology upgrades face declining competitiveness. PropTech stocks and real estate tech funds offer exposure to sector growth.